ADVANTAGES of the bia
Benefits in the fitness and health sector – what a BIA can do for your gym
Table of contents
What are the benefits of a BIA for my gym or training facility?
The body composition analysis is also an important incentive for acquiring new customers: imagine you can offer a prospective customer medically validated data that shows exactly what their body composition is like and the associated health risks. In just a few seconds, your potential new member can see their current condition and where their biggest training areas are. Is visceral fat increased, are there muscular imbalances or is muscle mass in the red zone? You pick up people who have never trained before and show them what it’s all about: positively changing body composition through fitness training and creating the perfect conditions for good health.
A body composition analysis is always a tool that creates a closer connection between the gym and the customer: seeing progress in muscle building or fat reduction makes it clear to your customers what they can achieve with their training – and that is extremely motivating for further visits to your gym.
Can body impedance analysis be easily integrated into my studio system?
Thanks to many partnerships with other manufacturers, the seca TRU can be integrated into various workflows. The body composition analysis from seca currently harmonizes with EGYM, Technogym, Milon and the Magicline and DSB software. Here, exercisers can evaluate their body composition at the EGYM Fitness Hub or the Technogym Kiosk, for example, as well as in the connected apps. The company’s own software solution, the cloud-based seca analytics 125, is also always available and, with its member app, provides insights into the training progress achieved at any time and from anywhere.
What other extras does the body composition analysis offer my company?
As an additional incentive for interested parties, seca offers you a §20-certified training course, which can be easily integrated into your studio and includes the measurement of the body composition analysis at the start, after four weeks and at the end of the course. The eight-week course teaches participants how to maintain or regain their strength and flexibility. As the course is up to 100% reimbursable by health insurance companies, you can make interested parties a training offer even if they are not yet members and convince them of the quality of your studio.
One of the great advantages of our digital integration into the studio is also the possibility of independent self-measurement and evaluation by the members. Show your customers that they can use the seca TRU at any time for progress measurements to monitor their training progress. The seca TRU should be freely accessible in the training area for this purpose. For example, members can identify themselves on the seca TRU using their RFID badge or smartphone, use their measurement quota and pay automatically if necessary. All this without any additional work for the trainers.
